If you are experiencing a drop in traffic and sales, your site design could be responsible.
It is wrong to think that redesigning means only new graphics. The redesign process also involves changing more or less the structure of the site to get a better performance.
Many online businesses use the 3 year rule for doing a major website revamp.
The age of your site may provide a sufficient answer to the question of why redesign your website. Your company’s website urgently needs reworking if it is five years or older, for several reasons.
Another reason to redesign an old website is that it has become monotonous. An outdated site gives the impression that you are too busy to improve your services or you do not care about giving your online visitors a better experience.
Competition is growing rapidly in almost every industry, driven largely by globalization, and is proving to be a double-edged sword for entrepreneurs.
Consequently, if your competitors have reworked their website, you should start thinking about the same. Additionally, if related sites are implementing a specific similar pattern, you should follow suit. It might involve including a live chat section, adding blogs, or just rearranging the layout.
One reason why you need a website is to make your business available on the internet. Search engine optimization is the key to achieving this. The right SEO strategy leads to a higher ranking on Google, Bing, Yahoo, and other search engines.
Bad SEO, on the other hand, makes it hard for the search engines to find pages on your website. Adding a search engine optimization tool might solve the problem, but redesigning will sort out many underlying technical issues as well as content navigation.
In a world of fast internet connectivity and unlimited cloud space, many users cannot withstand a slow website. One of the signs of a good website is a loading speed of less than 5 seconds. Complex navigation is another cause for poor user experience.
Does your website have non-functional parts such as dead buttons, links, pages, and tabs?
If yes, then fix them ASAP as they imply you are too careless or lazy to start what you finish. In case they have been there for a while then you probably do not need them. A website revamp will help you eliminate these annoying features and rearrange your content correctly.
More than 80 percent of internet connections are on mobile devices.
Users expect websites to behave the same way on their mobile phones as on their laptops.
Consequently, most people will never revisit a site when they realize they cannot view the content on the different devices they have. This makes Mobile responsiveness pivotal to the success of your digital marketing strategy.
Websites not optimized for all these smaller screens can experience a decline in their search engine rankings.
Social media is currently the biggest platform for business.
Networks such as Facebook, Twitter, LinkedIn, and Instagram offer unlimited access to future clients. It is no surprise, therefore, that over 2 million businesses advertise on Facebook alone. The best practice is to do it as soon as you notice the need for it. Like advertising, your website’s design needs are bound to change with time. You should revamp your website to keep up with the changes in the external business environment and to address the internal changes in your business.
A website is the channel entrepreneurs use to make their businesses visible on these platforms. You can redesign your site to enable seamless sharing of your content. It will also make it possible to create and nurture an online community.